Definition of Mega Events
Crowds greater than 500 (indoors) attendees.
Crowds greater than 5,000 (outdoors) attendees.
2025 Show Floorplans
Select a building on the map below to view the floorplan of that venue.
For Exhibitor reservations, floorplans and booth information contact:
Diane Christie
Online Exhibitor Payments
Exhibitor Services & Instructions
Please note: It is critical that you read through the Show Set-Up Instructions prior to arrival. This contains hours, parking information and important additions to Fire Marshal regulations. This will answer most of your questions and make for an easy set-up and departure as an exhibitor in the Northern California Home & Landscape Expo.
Show Decorator Order Form
Order form for show services including furniture, electrical, carpeting forklift, signs, shipping and receiving.
Temporary Food Facility Operator's Packet
Information, regulations and check list for food operations at the show.
State Fire Marshall Safety Requirements
Fire and life safety rules and regulations from the State Fire Marshall's Office.
Show Set-Up Instructions
Please determine which building your booth is in, then click to download the appropriate Final Booth Instructions in PDF format:
Buildings A, B, C & Palm Avenue
Instructions for set-up in the main buildings A, B & C.
Pavilion Building & East Gate
Instructions for set-up in the Pavilion building.
Publicity Opportunities
We are so excited for the next Northern California Home & Landscape Expo at Cal Expo. This is your show, so we are always considering new ways to effectively promote your business. We hope you take advantage of one or all of these opportunities.
Company Feature ~ Free!
Aside from traditional media we employ a vast digital campaign including Facebook, Instagram, YouTube, SacBee.com, Geo-Targeting and more, all with the intent to drive people to our website and then to the Expo! We believe it's featuring some of our exhibitors and the fantastic show-only specials you offer that will drive attendance to the Expo and ultimately to your booth space. A variety of exhibitors will be featured on our site and used in social media marketing. Please send an email if you feel you have photos and video about your company that should be showcased. A picture is worth a thousand words, and quality photos will be given first consideration.
Email photos and editorial to: stefani.hlexpo@gmail.com.
Sponsor Show Program Tables at 2 Entrances
Your company's banners can be the first thing over 20,000 homeowners see when they enter the Home & Landscape Expo! Along with banner placement, this sponsorship also allows you to place your company's shopping bags on stands at both gates. Homeowners love to receive the bags and will be carrying your logo throughout the show. Sponsor must provide the banner (2'x6' to fit on the front of each table OR a vertical flag banner w/stand).
To become a sponsor email: stefani.hlexpo@gmail.com.
Let's Link Up
Your business must have an active web site, so let's exchange links. Our HomeandLandscapeExpo.com site receives a lot of traffic from now until show time so we'd be happy to have your company name link to your own site in exchange for our logo and link to appear on yours. If you have requested this in the past please check our exhibitor list and make sure your information is still correct.
Otherwise email me at: stefani.hlexpo@gmail.com.
Additional LIMITED
Sponsorship Opportunities are Available
To find out more, please email stefani.hlexpo@gmail.com.
New Product or Innovation
Are you launching a new product to marketplace at the Home & Landscape Expo this year? Then we want to know about it!
Send a brief email describing exactly what it is for another great opportunity to be featured in our advertising. stefani.hlexpo@gmail.com
Workshop Presenters
Our exhibitors have the exclusive opportunity to speak at the Workshop Soundstage on a topic they are an expert -- their own business or industry.
If you are interested in giving a 30-minute presentation, please e-mail me with your idea for review.
Why you should exhibit
Be here and increase brand awareness
Attendees of the Northern California Home & Landscape Expo come because they know we deliver on our promise to provide top-notch experts, the latest technology and trends in the industry, along with the most competitive pricing. Placing your business and brand in the Expo creates a positive and valuable association for your company.
In addition to gaining leads and making sales, utilize this event to help shape consumers' opinion of your brand and to generate credibility in a crowded marketplace.
Face-to-face selling creates trust
The Northern California Home & Landscape Expo provides an opportunity to share your product and/or service with consumers on an individual, face-to-face basis.
There is no other form of advertising that brings you face to face with more than 20,000 homeowners. The Center for Exhibition Industry Research (CEIR) announced research results that further support there's no substitute for exhibiting in a show to reach your target audience.
9,215 attendees were surveyed and...
- 8 out of 10 rate face-to-face interaction with vendors as very or extremely important in making a final buying decision.
- Nearly one-half (48 percent) rank the show environment FIRST in value. No other option comes close; an in-person sales call from a company is a distant second at 26 percent.
10 reasons to exhibit at consumer shows
- Shows are immediate and compelling. You can't change the channel or turn the page.
- Consumers are ready to buy.
- The audience is pre-qualified. They paid to gain entry.
- Shows produce far fewer tire-kickers or unqualified buyers than any other form of advertising. If they are at a show, they want to purchase.
- Accomplish a multitude of objectives: make immediate sales, gather quality leads, build brand awareness; sample products, set appointments, and more!
- Shows are ideal for test marketing or launching new products. You get to view reactions then and there.
- Shows are excellent at helping you stand out from your competition.
- Shows are very cost-effective. It is the show that makes a massive investment in marketing.
- Shows are the only form of face-to-face marketing.
- Consumers can touch, see, hear, taste, feel and smell the products. It is the only form of marketing that engages all senses.
Why you need to be at this show.
The Northern California Home & Landscape Expo began in 1995 with record-breaking attendance and has continued to be the largest show of its kind in all of California. For 29 consecutive years, the Home & Landscape Expo has averaged 38,000 in attendance. We have welcomed over 1 million attendees to the event.
Why is our show different?
The Northern California Home & Landscape Expo is the most comprehensive show of its kind. Showcasing everything you could want for your home and garden, along with special features. We have developed an advertising campaign that has proven successful in attracting the most qualified audience to the event.
Why is our company different?
Gary Brown Enterprises has always maintained a high standard of excellence that guarantees every exhibitor will be treated equally and fairly. There are no hidden deals, just published discounts. Our attendance figures are available through the Fairgrounds as public information.
Who attends the Expo?
Get to know the attendees of the Northern California Home & Landscape Expo.
Gary Brown Enterprises has produced the Northern California Home & Landscape Expo for what will be 30 years this upcoming January. Every year since inception, the Expo has consistently drawn the largest attendance coupled with the largest number of vendors, making it one of the largest shows in the State.
By utilizing the comprehensive Scarborough database and the Nielsen PRIZM Lifestage Groups, we are able to glean valuable data specific to the homeowner attending the Expo. We utilize physical addresses of attendees to gain valuable data on income, activities and household information. We know where our customers are and how to target them effectively.
40% were between 35-56 years
40% were between 57-72 years
62% of surveyed attendees have a median income above $90,000
We have seen a growing trend towards younger attendees which means marketing to them in different ways. This requires a comprehensive marketing strategy that crosses the lines of traditional print and TV along with social media networks and online platforms to continue to saturate our target market.
Quick Facts
Age
52% of attendees of the Expo are between the ages of 45 and 64, a generally strong age cohort for home improvement activities, pet ownership, travel, wellness and higher than average income.
Income
74% of our attendees earn in excess of $75,000 per year. This is a 13% higher concentration of high income households compared to market average.
Home Ownership
71% of attendees have lived in their home for 3 or more years. 36% of attendees have lived in their homes for at least 10 years. Homeowners attending come from 5 surrounding counties. 54% of attendees are from Sacramento County.
Data is based upon research done at the Northern California Home & Landscape Expo.
What Our Exhibitors Say:
2024 Show Testimonials
Victoria Ruff, General Manager; Cal Spas of Sacramento
The Home & Landscape Expo is one of our favorite home show events to participate in. The team at Gary Brown Enterprises, Inc. put on a spectacular home show event every year. The quality of vendors, amount of advertising & target marketing, strategic building layouts, and all the “little” details, are always well planned out and executed to give the vendors the best opportunity to have a successful business weekend. Even when unforeseen challenges arise, the Gary Brown Team still manages to overcome the obstacles for the patrons & vendors. Cal Spas of Sacramento, thanks you for the hard work and continued support. We look forward to The Big Show at Cal Expo in 2025!
Annie; TuFFGrass
Diane... this is now the ONLY home show we invest in! Excellent Show... an annual "must do" in our marketing plan! CONGRATS on this year's event! Warm regards,
Denise Pryor; California Sunrooms
We were very successful at the Home & Landscape Show. We received 65 Leads for projects. We love our location at the show and want to keep it. Thank you, you are the best.
Gene Schroeder; Pacific Air Systems
I wanted to take a moment to thank you for producing such a great show this year. You have always had the premier show in this market, and we look forward to working with you in all your future shows. Respectfully,
Melonie; Overhead Door of Sacramento
Thank you. It was a great show!! We appreciate all of your efforts.
Judi; Burkett's Pool Plastering
Thanks for all your hard work! I heard from my sales team that the show was a great success! Thank you,
Phil Seabury; Home Tech Cabinet Refacing
I Have been doing home shows for a long time and the Gary Brown home show was one of the best I have done in a long time. The crowds were great all three days. If you are going to attend a show in the future this is the one to go to. Thank you,
Tracey Booth,Executive Director; National Association of the Remodeling Industry Greater Sacramento Chapter
I got incredibly good feedback from the members that were at the booth last weekend. Thank you so much for including NARI. Your team did an amazing job!!! Thanks,
Tom Yancey; Yancey Home Improvements
Great Show this weekend! Everyone we had working the show enjoyed it with so many people. We ended up with 115 set apts. Thanks again.
Dave Campbell; Authority Air
Job well done!! Very exciting show from a lead standpoint. Gives us hope that we are all moving forward and working well together. Thank you for the hard work and many blessings from the Authority Crew.
Area Hotel Accommodations
Many of the Cal Expo Area hotels provide a discounted rate for event exhibitors. Use this link to see contacts for closest hotels.
