Get to know the attendee of the Northern California Home & Landscape Expo.
Gary Brown Enterprises has produced the Northern California Home & Landscape Expo for 23 years. Every year the Expo has consistently drawn over 30,000 consumers, making it the largest show in the state. By utilizing the comprehensive Scarborough database and the Nielsen PRIZM Lifestage Groups, we were able to glean valuable data specific to the homeowner attending the Expo.
52% of attendees of the Expo are between the ages of 45 and 64, a generally strong age cohort for home improvement activities and higher than average income.
69% of our attendees earn in excess of $75,000 per year. This is a 48% higher concentration of high income households compared to market average.
Homeowners attending come from 5 surrounding counties. 63% are from Sacramento County.
Length of Residence
89% of attendees have lived in their home for three or more years. 44% of attendees have lived in their homes for at least 10 years.
Data is based upon research done at the January 2014 show.